Akash Kumar is a salon owner turned software founder. After years of running a hair and beauty business in the UK — and getting caught out by PPL/PRS licensing letters — he built Sonosfera to solve the problem he lived through firsthand.
Dayparting: How to Schedule Music for Different Times of Day
Direct answer: Dayparting means scheduling different music by time of day — slower tempos (90 BPM) in the morning, faster (110–125 BPM) at lunch, and sophisticated jazz by evening. Businesses using dayparting see up to 15% higher average spend during slow periods. Start by assigning one playlist per daypart today.
Fast facts
Tempo science: music at 120+ BPM increases chewing speed and table turnover; 60–80 BPM raises average spend by up to 15% (North, Hargreaves & McKendrick, 1999)
PPL PRS requires TheMusicLicence from £238.33/year + VAT even when you manually schedule playlists
Sonosfera pre-built daypart stations (Morning Brew, Lunch Rush) are included for £19.99/month — see pricing
You cannot rely on your staff to remember to change the playlist at 11:00 AM. They are busy making coffee. And don't forget—if you're using commercial music, you still need a licence.
Manual Control: Set an alarm on your phone to remind you to switch from "Morning" playlist to "Lunch" playlist.
Automated Control (Sonosfera):
We design our stations with built-in flow.
Or, you can simply switch station:
Open Sonosfera.
Click "Morning Brew" at 8 AM.
Click "Lunch Rush" at 12 PM.
It takes 2 seconds.
Frequently Asked Questions
Q: Should I change the volume too?
A: Yes. As the room fills up with people, their bodies absorb sound and their conversation raises the noise floor. You generally need to inch the volume up as the day gets busier.
Q: What if I have a 24-hour gym?
A: Gyms are different. 2 AM users might want high-energy techno just as much as 6 PM users. Dayparting is less critical for 24-hour fitness, but "Peak Time" playlists are still useful.
